Global marketing

      With one of our teachers, we studied this year global marketing. It is very different from marketing we are used to learn. Here is a work we realised in order to learn how to commercialize a new product in an other country than ours. I chose "waffles" in Spain.

      It was very interesting first because it was in english and then because we don't usually study how work the other countries in marketing. How a firm become global, how to think global and act local.

gaufre_espagne